
Visall news
08/2025: Visall at Bold XXL
Latest trends, products, inspirations, and much more – Visall is there.
We will present our extensive range of lenses on September 7th and 8th, 2025 at Bold XXL in the Brabanthallen, Diezekade 2, 5222 AK ’s‑Hertogenbosch, Netherlands. Come and see the Visall innovations for 2025 – we look forward to welcoming you.
07:2025: Welcome to the team – Maika Hönisch-Baldauf is the new Visall representative for the East German region.
The trained optician Maika Hönisch-Baldauf will join the Visall field sales team starting June 2025.
Maika Hönisch-Baldauf brings many years of experience in the optical industry and will serve as a knowledgeable and dedicated contact for our lens solutions.
04/2025: The situation of the optical industry in Germany
Where is the optical industry in Germany heading? This question has been on our minds for quite some time. After numerous companies have closed their production facilities in Germany, sold their businesses, or filed for insolvency in recent months, the discussion is now more relevant than ever. How does Visall position itself on this topic? As an independent family-owned company, we will continue to manufacture all our custom products exclusively in Germany and Switzerland. For nearly four years, we have been producing eyeglass lenses with the “Made in Germany” label in one of Europe’s most modern production facilities.
03/2025: Welcome at the Luxoptic
Discover the numerous new products 2025 from Visall. Be inspired by the innovative VR technology for customised PRO I‑DNA Office near comfort lenses, the new trend colours Mauve, Lavender, Cyan, Hazel and Moss as well as the photochromic BlueCut Adpata colour range Green, Pink, Purple and Blue. Convince yourself of the HD Ultra top coating with minimal residual bluish reflection and the premium EASY Lager 1.60 LowFlex lenses and much more.
Visit us at the Parc Hotel Alvisse, 120 Rte d’Echternach, 1453 Dommeldange, Luxembourg on Monday, 24 March 2025 from 9:00 am to 6:00 pm.
12/2024: Visall exhibits at Opti 2025
From 31 January to 2 February 2025, the optical industry will meet at the Munich Exhibition Centre to find out about the latest news and trends.
As in every year, Visall will be there and will be presenting its diverse and innovative range of spectacle lenses to visitors in Hall C4, Stand 461.
Experience PRO I‑DNA Office, the world’s first spectacle lens that can be adapted to different monitor workstation situations. Be inspired by the new trend colours and tints, our new HD Ultra coating and other attractive products.
11/2024: Visall supports the schoolkidz project in Lörrach
“schoolkidz” means homework support and social learning in an unusual way in and around Lörrach. Homework support takes place several times a week in cooperation with three primary schools in Lörrach. The free offer provides children with individualised support. Pedagogically trained specialists manage the locations and see their work together with volunteers and social interns from schools and training programmes as helping people to help themselves. The aim is to make students increasingly enabled and motivated to complete their homework independently.
09/2024: Visall launches the new MySwiss spectacle lens line
The innovative MySwiss Freeform progressive lenses impress with a multitude of advantages: very short familiarisation time, no annoying astigmatisms, significantly wider distance, intermediate and near ranges and very good spontaneous tolerance thanks to the elimination of the rocking effect (image swim).
Visall offers the right range for near vision with its MySwiss Screen freeform near comfort lenses. Can be ordered without conversion to distance value and addition.
With MySwiss, Visall is emphasising its clear commitment to Switzerland as a production location — the company’s roots — with resource-saving production processes and short transport routes, thus demonstrating its ecological and economic responsibility.
07/2024: Meet us at the SILMO 2024 in Paris
We look forward to seeing you at the SILMO from 20 to 23 September 2024 in Paris, Villepinte Exhibition Centre in Hall 6, Stand H‑172.
Let us introduce you, for example, to the vastness of the PRO I‑DNAmics YOUniverse and marvel at the extraordinary possibilities.
07/2024: Visall meets Jazztone
We are delighted to be able to support the JAZZTONE jazz club, which is well-known beyond the regional borders of Lörrach. As part of the partnership, visitors to the concerts can look forward to special offers in Visall’s optician shop, Eye Star Optik, at Teichstraße 5 in the heart of Lörrach.
07/2024: Frank Volkmer is the new Visall representative for Western Germany and Luxembourg
Trained optician Frank Volkmer will be joining the sales representative team of the family-run lens supplier in Lörrach from July 2024.
Before joining Visall, Frank Volkmer worked successfully for well-known spectacle lens, CNC technology and low vision companies. The experienced Frank Volkmer is looking forward to getting to know the opticians in his area and supporting them with expert advice on all matters relating to spectacle lenses.
06/2024: PRO IQ2/3/4 progressive lenses of the latest generation
The latest lens geometries have recently been added to the tried-and-tested PRO IQ2, Pro IQ3 and Pro IQ4 progressive lenses at the same price. The previous design has been improved in a subtle and effective way. The optimisation process also takes into account the wearer’s accommodative ability to focus at different distances.
The advantages, thanks to the unique Eye Focus Profile technology, are a precise and comfortable focus for all working distances and in any viewing direction, minimisation of peripheral blurring, outstanding visual quality for the use of digital devices, greater image stability for a reduced “rocking effect” and an improvement in peripheral vision at a distance. We constantly strive to incorporate the latest findings into our products in order to optimise
06/2024: Bold XXL with Visall
Visall will be presenting its innovative range of ophthalmic lenses for the first time at the BOLD XXL in the Brabanthallen in Den Bosch, the Netherlands, on 8 and 9 September 2024. Be there at the Next Level.
05/2024: With Visall at the Belgoptic Up-Date Event
Visit Visall on 13 May 2024 at the exclusive industry event in Mechelen, Belgium, in the Lamot Brewery (Trunk Show Area 2) and see the diversity of the lens range for yourself.
05/2024: Visall in the trade press — Der Augenoptiker
Immerse yourself in the world of sustainability at Visall. We make ecological aspects an integral part of almost every corporate decision. Whether it’s environmentally friendly energy generation for our company headquarters in Lörrach, innovative heat recovery in our production facilities or the responsible use of resources and materials in our products — sustainability is our top priority. Discover how we also make our contribution to environmental protection in the area of packaging and advertising materials. Download the article now and learn more about our sustainable practices and our commitment to a greener future. The trade press also reports on this.
05/2024: Spectacle lenses with a good feeling
Do good and talk about it. Visall emphasises its strong commitment to sustainability with a new six-page brochure. This is intended to provide all interested parties with a quick and convenient overview of the company’s numerous measures.
04/2024: New sales partnership in Switzerland: Visall and Swisseye, a strong duo.
Visall is expanding its successful partnership with the sports eyewear provider Swiss Eye International and is exclusively offering the extensive Swisseye product range in Switzerland, also as a complete package with Visall spectacle lenses.
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